Tuesday, 16 May 2006



Flicking through today's (RED) Independent what jumped out most wasn't the editorial content but the adverts. An advertisement for the Co-op's Internet bank was sandwiched between Action Aid and Christian Aid. Later Oxfam and Cafédirect sat comfortably with promotions for various Product RED offerings.

What really jarred was the airbrushed model on page six trying to persuade readers to buy branded perfume. The image seemed so out of place - almost an anachronism.

There amidst articles and adverts that focussed on co-operation, charity and community was a single self-centered sales-pitch. Its placement may have been accidental but it served as an effective reminder of who I want to be: someone who helps build the world, not just consume it.

Posted by pab at 23:05 | Comments will be back later in the year. Please email me instead!