Arts

The Tipping Point

I've just finished reading The Tipping Point by Malcolm Gladwell.

I tend to come late to best-sellers so I'm sure many of you have already read it. If you've not though, I'd recommend you grab a copy. While the book doesn't provide answers in the way some suggest it might, it does at least present fascinating parallels between epidemics and the spread of information. It's full of examples from the outside columns of the newspapers, using psychology and sociology to describe what might be going on in the collective conscious.

It's a fascinating read. Take your time.