Tech

The invisible product

Seen the new iPod advert yet?

It's distinctly iPod. It still has the black silhouettes with white wire against a colourful background, but this time the images are U2 performing their new single, rather than people listening on their iPods. Wires running from the microphone, bass and guitar replace headphones.

Well, it's nearly that. There are a couple of snatches of people listening, but the iPod itself is almost entirely missing from the commercial. I'd argue it could be done away with altogether. The product is suggested by the style.

I know very little about marketing, but I'd say this is a clear sign the campaign has won.