Thursday, 6 October 2005

Tech

Recycling rumours

As a strong brand Apple is subject to an incredible amount of speculation as to what it is up to in its labs. Easy online communication fuels these rumours as fans gather round websites dedicated to second-guessing the company.

Even the BBC's been caught up in the frenzy in the past, filing news reports on the rumour mill. But yesterday it went a step further, apparently pre-announcing a new Apple product in its five-thirty news bulletin on BBC 6 Music. (You can hear it for yourself via the BBC's "Listen Again" service.)

The big question is whether this was an accidental leak, a deliberate publicity stunt or incorrect copying of an Internet rumour.

We'll find out in a week.

Posted by pab at 17:54 | Comments will be back later in the year. Please email me instead!